Thank you for subscribing to On Purpose, a quick read designed to bring you up to speed on the latest happenings related to becoming a relevant, socially conscious brand led by purpose.
Each issue, we’ll feature snippets of articles on hot topics – from the best (and worst) examples of corporate purpose in action to company activism to the critical role of ethics in tech innovations – all themes addressed in my newest book, Authentic Marketing: How to Capture Hearts and Minds through the Power of Purpose. I’d love your feedback and hope you find this to be an insightful read on how purpose is shaping marketing, our economy and society.
Chairman & CEO, Racepoint Global
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